Even if you’re not seeking a loan, it’s a good idea to speak to your bank manager. Show your business plan and budget. They may offer useful advice and suggestions or a free consultation with a business or marketing manager.
Once your centre is open and setup costs are paid, such as equipment, fit-out and decor, you might feel the financial hard work is done. But ongoing overheads are constant and careful planning is essential to keep the business sustainable.
Premises costs – will be one of your largest monthly expenses whether you rent or own the unit. Business rates vary based on size and location. On top of that, utilities can add up quickly, especially when heating a large space in colder months. Waste disposal also brings regular costs, as nappies, food waste and general rubbish must be collected by commercial services.
Staffing – another major cost. You’ll need to account for wages, National Insurance contributions, uniforms and training in food hygiene or first aid. If you use payroll software or outsource HR, that’s another regular expense.
Marketing – is ongoing too. You’ll need regular promotions to bring in new customers and keep existing ones coming back. That might include leaflets, Facebook and Instagram ads, newspaper offers or school partnerships. Even smaller costs, such as updating signage or maintaining your website, can add up. Booking systems, POS software and domain renewals are also part of the monthly spend.
Operational supplies. The cafe needs food, drinks and cleaning products. The play area requires upkeep, topping up ball pits, replacing mats or fixing wear and tear. Party supplies like balloons and bags are ongoing costs, especially if you run themed events. Items like toilet rolls and baby wipes are not considered glamorous but are essential for this business.
Inspections and compliance – also come with costs. Annual equipment checks, fire alarm servicing, PAT testing and hygiene inspections are all necessary. If you play music or show TV programmes, you’ll need the right licenses. PPL/PRS (relating to music) and TV licensing fees can be unexpected if not planned for.
Professional support – You can’t forget this. You’ll need to budget for your accountant (highly recommended you use one), legal advice and bookkeeping software. These services are key to keeping your finances in order.
Build in a buffer for the unexpected. Whether it’s maintenance issues, a slow summer period, or a last-minute promo push, contingency funds are essential. Dry & sunny weather can heavily impact visitor numbers and many soft play owners will tell you how much they love a rainy day!
Getting pricing and daily costs right is important. However, understanding the wider financial picture can be the difference between surviving and thriving.